Established
Does eating less meat cut your footprint?
One of the largest single changes available to an individual, and the size of it surprises most people.
Does it work?
Personal carbon advice is dominated by actions that feel significant rather than actions that are. Each claim below is graded on what life-cycle and behavioural research supports.
Established
Does changing how you heat your home matter?
In most of Europe, heating is one of the two largest components of a household footprint.
Established
How much does flying matter?
For people who fly, it is often the single largest item — and it is highly concentrated in a minority of travellers.
Promising
Do carbon labels change what people buy?
They shift choices measurably, by less than their advocates hope and more than their critics allow.
Popular but weak
Does buying local food reduce emissions?
The most popular food-and-climate action, and one of the least effective, because transport is a small share of food emissions.
Popular but weak
Is recycling the most useful thing you can do?
Worth doing, and consistently over-ranked by the public relative to heating, transport and diet.
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